Food for Thought

I was browsing through our REM magazine the other day and came across an article by Heino Molls that caught my eye. (Heino is the publisher of REM and occassionally runs editorial columns.)
This one deals with a unique form of marketing and it's called "Donut Shop Marketing" If you haven't read it already, take a minute. It's worth the read.
What do you do set yourself apart from the crowd?

Here's the link:Donut Shop Marketing