Realtors and the Competition Bureau

We're getting lots of press lately. That's probably an understatement. Lots of agents, friends, and business acquaintances have asked for comments. It is going to change our business, for sure. But, perhaps not in the way that some perceive.



Everybody would agree that the media likes to pump a story up and sensationalize it. That is a fact of life. But some of them have reported incorrect information. When the smoke clears (probably in the fall), only licenced realtors will be able to list properties on the MLS system. The issue between our association, the Canadian Real Estate Association and the Competition Bureau is not about private individuals being able list their properties on realtor.ca. The Bureau is perfectly fine with this. Many media people have incorrectly said that this was the issue.



The issue is about agency and the old requirement that the realtor had to have a full agency agreement with the seller for the length of the agreement in order to list the property, and that is no longer a requirement. The tribunal will decide on how this is all going to work out, but CREA already has agreed in principle to this matter.



The new rules will allow licenced realtors to list a property on the MLS system without giving them agency representation. We could also assume that the realtor and seller would be doing this service at a reduced rate, since the seller is getting very little service for the fee.



What this does, is create a new level in the hierarchy of fees and services offered when selling a property. At one end of the scale, you can buy a black and orange sign at Home Hardware and stick it on your lawn. At the other end of the scale, you can hire an educated professional realtor with a many tools, backed by an MLS system data base and cooperating agents (with buyers), for a bigger fee to do all the work for you and get you through the process. In between there are many more choices.

The analogy I heard recently was about coffee. If you have a desire for a cup of coffee, you can brew a cup at home yourself quite cheaply. You have to go to the store to buy the beans, you have to invest in a coffee maker, but it is quite cheap by the cup. Presently, you can go to McDonald's in the morning and get a cup for free. At Tim Horton's you can pay $ 1.40 and even have a chance to win a barbeque or a car. Or you can go to Starbuck's and pay $ 4.00 for a great cup of coffee. The last I checked, all four choices are getting lots of customers and doing well.

Like Starbucks, we have many, many happy clients who will continue to use our services and see real value in what we do for them. But the rest have more choices now.